Automation is an extremely bad thing during the human interaction portion of link exchange. There is a program by the name of Arelis which will automate nearly 100% of the link exchange process and it may be useful to use for most portions EXCEPT the human interaction.

You stand a far better chance to get links if you are extremely personal in your link requests. I try to automate many of the non human interaction portions of the link exchange process, but do not automate messages.

There are many linking tools available on the net, but keep in mind that anything that sends automated queries to search engines is usually going to be against their terms of service.

OptiLink:

OptiLink is link analysis software which can scour up to 1000 different backlinks of a website and return the results in the order of PageRank. You then have the ability to go through and try to become link partners with the sites.

OptiLink also lets you know what words are in the different links so you can get an accurate picture of total link reputation and not just link popularity. Link reputation is the combination of link popularity and link text. Optilink will let you check the backlinks through many different search engines and not just Google.

SEO Elite:

SEO Elite is newer software which is extremely similar to OptiLink. It surveys backlinks to find what anchor text is used and linking page PageRank. In addition SEO Elite will spider the links on your site or page and check that reciprocal link partners are linking back to your site. If you can only afford to buy SEO Elite or OptiLink I would probably buy SEO Elite. Both have money back guarantees though, so you may want to try them both and keep the one you like better.

Bonus Linking Tip:

One of the best ways to use these linking tools is to use them on a website you know has moved. Alert webmasters to broken links on their sites, and let them know that you have a similar site. Many webmasters will likely link to your site.

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