You want to earn money from your site, right? It’s easy if it is a hobby and not the goal. Many sites fail because they place a ton of ads on their site before they even get a loyal following. You must create value added content to your web site focusing on the needs of the site visitor and then extract profits.

Even if you are only trying to sell your opinion, you can still earn money from it if you work hard or are creative or outspoken. If you are selling advertising space you first need to win great distribution. You do not win that distribution by throwing too many ads up too early! Offer something worthwhile, and then try to extract value, in that order.

Many web surfers have become banner blind and ignore the top part of a page. Banners have horrible conversion rates. I do not usually use the default banner size unless I feel it fits well with the site design. The best revenue options are usually context based text ads. Good advertising does not look like advertising.

If you are trying to sell your service, drive people toward it. A good technique for improving  subscriptions, for example, is to place a "We Value Privacy" statement near the signup form. This is called Point of Action Marketing. Assure people that it is safe for them to do what you want.

Unbiased reviews and ”We Value Privacy“ help to build a strong trust element to your relationship with your site visitors. In addition logos from companies such as the Better Business Bureau, Truste, and the Public Eye can help build trust. If you have a secure part of your site in frames the lock (secured) symbol may not show in the browser. When you are performing online transactions it is a good idea not to use frames and to also display the VeriSign or Thawte secure symbols (as applicable).

Revenue Generating Programs:

Some popular revenue programs are Google AdSense , Amazon associates program, other major affiliate program networks, and perhaps CafePress for smaller personal websites.

ClickBank is an affiliate program which works well for selling electronic information. PayPal is also a good third party payment processor. AdSense is rather selective about what partners it will accept, yet another reason you want to focus on creating quality content.

If you can create an idea that generates a decent amount of syndication and attracts a few good links you may be able to make money selling text link ads.

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