When you create your pages make sure they read well to people versus writing them for robots. You will need good copy to have a decent conversion rate and to encourage natural linking into your site.

If you read the 33 Days to Online Profits book that comes as a bonus it will include lots of content about copywriting. Many of the things he links to are going to be not worth buying for most people. Much of his information in his report about search engines is inadequate or incorrect.

Basics of Online Copywriting:

Use varying style. Lose corporate speak.

Be yourself.

Make it a conversation.

Make your point up front.

Don't use jargon.

Use shorter text.

Break up text using headers, subheaders, bulleted lists, and other text breaking devices.

Stress benefits before features (unless it is a tech heavy product).

The above books will also enlighten you with coverage of subjects such as the sales process, and

   the different personality types.

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